We launched Greenwood Dist. to prove that a black owned business can celebrate black excellence and the black experience, while still making high quality clothes. Greenwood Dist. is short for Greenwood District, which as many of you know is located in Tulsa, Oklahoma and was one of the most prominent concentrations of African-American business in the US. It was popularly known as Black Wall Street. Unfortunately, it was burned to the ground in the Tulsa race massacre of 1921, in which white residents massacred as many as 300 black residents. This was one of the most devastating massacres in the history of US race relations, destroying the once-thriving Greenwood community. The central message of the Greenwood District community was ownership, and having a voice in the industries that we largely support.
Fashion and popular culture has oftentimes been determined by African-Americans and hip-hop culture. But time and time again we don’t see anyone that looks like us represented in the boardrooms of some of the biggest brands that we support. So we’re not here to tell you not to shop at these other companies, we’re just here to tell you that you have options. Quality and Consciousness aren’t mutually exclusive. You can have both.
Welcome to Greenwood Dist.